In Australia, two commercialisation options are available for growers:

  • Mainstream conventional production as Kalei.
  • Commercial organic production under the Azana® brand.

APAL is working on a cooperative marketing plan involving growers and packers.

Conventional production stream 

  • No requirement for certified organic production.
  • Apples from Kalei variety trees sold as Kalei apples.
  • Licensed Kalei growers can market through their supply chain.
  • Tree royalty of $2 + GST per tree.
  • Annual ‘per hectare’ royalty of $2,500 + GST to apply from year four after planting.
  • Minimum target planting of 70 hectares. Ability to manage maximum plantings.
  • Annual promotional budget developed in consultation with Kalei growers.
  • No export without APAL approval.
  • Grafting existing trees is permitted but grafting wood must be purchased from licensed suppliers.

Commercial organic production stream 

  • Produced in an orchard that is certified organic by a Department of Agriculture approved organic certification organisation.
  • Supply chains and marketers will be licensed the right to use the Azana® brand for apples from Kalei trees that meet the Azana® licensing arrangements including the quality specifications.
  • Tree royalty of $2 + GST per tree.
  • Production royalty to be determined in consultation with licensees.
  • Annual promotional budget developed in consultation with Azana® licensees.
  • No export without APAL approval.
  • Grafting existing trees is permitted but grafting wood must be purchased from licensed suppliers.

The commercial model for all overseas territories is open but costs will be equal to Australia as a starting point.